In Serbia, disabled people represent about 10% of the population. This marginalized social group has the potential to become a productive part of society. Social activities, first and foremost in culture and art, represent an excellent field for the application of the social model of attitude towards people with disabilities and establishment of an inclusive society. Creating an inclusive society is today’s imperative. The elements for the implementation of inclusion are presented in three steps that allow easy and sustainable way of including people with disabilities in the work of cultural institutions. This sensitive social group represents a potential that not only can increase the share of participation of audience in the work of cultural institutions, but can also become a productive factor in the work of cultural institutions with their creativity and ability.