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INFLUENCE OF PUBLIC POLICIES ON THE CULTURAL EXPRESSIONS OF YUGOSLAVISM

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With its insight into the political, sociological and cultural discourse of the Yugoslav praxis, this research has an objective to show how management of the cultural productions in the function of an ideological apparatus has depended on actual public and cultural policies. An analysis of the interconnection and “flow over” of the public policy, its organizational instigators and the symbolic equivalent of transposing the political reality through cultural productions/rallies will discover the similarities and differences in the concepts of managing ideological projects in different historic periods in Yugoslavia. The purpose of this research process (involving an empirical method of case study on the example of cultural festivity/rallies in the period of existence of both Yugoslavia states) is to describe the existing forms and methods of organizing state scenic spectacles i.e. to describe the general understanding of the phenomena and the levels of management of cultural productions in the function of public policies.

THE CONTEXT OF MEDIA SPECTACLE UNDER THE CIRCUMSTANCES OF SOCIAL CRISIS

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From the perspective of a predominantly hegemonic discourse, the paper addresses the issue of what happens to the meaning of media contents when the ideological aspect of message coding is unclear. The paper analyses the processes caused by the media context in contact with active audience under the circumstances of social crisis, on the example of the media spectacle of the state ideological apparatus of the Socialist Federal Republic of Yugoslavia in 1987 – the Youth Day.