FROM ARTISTIC ACTION TO TOURIST ATTRACTION – (RE)CONSTRUCTION OF THE OLD CITY CULTURE IN BELGRADE’S BOHEMIAN QUARTER SKADARLIJA AND ITS TAVERNS
Since the early 1920s, the City of Belgrade authorities have adopted and cherished the marketing concept of a city at play – emphasizing the city history, culture and the quality of social life. The social life in Belgrade was primarily taking place in taverns such as the ones in Skadarlija quarter. Many pieces of art were also created there, making this part of the city known as a unique ambience that keeps telling the story of urban Belgrade culture to this date. In this paper, a brief history of Skadarlija and the artistic actions that revived the quarter since late 1960s allowing its positioning as a tourist attraction, provide the frame for discussing conceptualization of Belgrade as a city at play.