GLOCAL MULTIMEDIA ART

Text topic: Philosophy of Media

Text author: Vesna Srnić

Glocalisation and Multimedia Art synchronization exclude negative effects of globalisation on the one hand and extreme local nationalism on the other hand, as well as predominance of mass media technology on human race. The real glocal approach existentially aims to artistic and scientific experiences conjoined. The Mass media (photography, comics, poster, radio, film, video-art, television and the internet) are very helpful to the artist: such media make special presentations possible (street or online performances), thus actualizing the next step in artistic development of maturing as artistic individualisation: social individualisation or socialisation through digitalized, bare, but penetrative feedback information. Once more in a nutshell: Multimedia Art is not just logically created multimedia from a technological point of view, but a synergic intensification and orchestration of Art work. Multimedia Art also emphasises intensification of existential supportings through “Einfühlung” (Empathy) and specifically New Inventing Perception, so we become more aware of personal freedom and individuality. There are not too many quality Multimedia Art works in the world, especially performances, due to their high costs, but we can invent some Primary Multimedia works of Art to use in practice, which we tried to show in the paragraph Experiences from practice.