PROCESSES OF TRANSCULTURALIZATION IN THE CASE OF MELODY TWINKLE, TWINKLE LITTLE STAR

Text topic: Studies

Text author: Марија Динов Васић

The concept of transculturalism implies a significant ideological position within postmodern Cultural studies, and it is actualized in the context created by the idea of a multicultural society which is based on the ideology and cultural policy of integration into European multinational space, where our community also tends to. Living processes of transculturalism are simultaneously intensified with the expansion of the modern communication technologies and general tendency of globalization. With the impossibility of regression on monocultural concepts it comes to light as inescapable, and therefore as needfull, precisely the understanding of positive sides in the transcultural processes and consequently the attempt of their implementation in everyday intercultural relations and manifestations. The intent of this work is to point out on complexity and stratification in processes of transculturalism and to consider theirs potential instrumentalization for the purposes of overcoming social tensions caused by the lack in understanding of cultural differences, but similarities too. These processes can be understood on the simple example of global transcultural phenomenon, melody popularly known as Twinkle, Twinkle Little Star.