SOME EXAMPLES OF INTERACTION BETWEEN DOMINANT AND NON-DOMINANT MODELS IN HISTORY OF THOUGHT

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What are the types of interaction between dominant and non-dominant models in history of ideas? Is it the case that dominant paradigms of thought and “absolute pre-suppositions” of one age
are permeated with non-dominant, different or even opposite sets of ideas, pre-suppositions and
beliefs? If so, to what extent? Is it possible to control trajectories of ideas, their circulation and historical interactions in processes of suppressing the non-dominant models (by eradicating material
traces and destroying their proponents)? How do suppressed ideas influence dominant models of
thought?

CULTURE FROM SIMULATION TO SIMULACRUM AND BACK

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Reality show or Reality TV programme is a symptom of the new pairing of the metaphysic of the
“two worlds” and the contemporary technology. To analyse it as a symptom – i.e. a set of related
signs – we need to use semiology of the media, separating the key codes as sets of rules and protocols
for signifying practices that produce such TV programmes. In the analysis, these codes, taken
here in their minimal but most important numbers, are shown as also the codes which produce
everyday circulation of our representations and discourses, and open up a series of new questions.
For example, to what extent is the reality show an image of everyday life, is it a simulation (imitation,
mimesis) of it, or is it a simulacrum, as a structure of signs, which is beyond the old opposition of a
model and a copy? Or perhaps, what we witness is a turn in communication where everyday picture
of the world becomes a simulation of this simulacrum, that is an imitation of a reality programme as
a pairing of metaphysics and technology?

INDUSTRIAL HERITAGE AND CREATIVE INITIATIVES AS CATALYSTS OF EVENT TOURISM

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The concept of sustainable urban development requires re-purposing of buildings and areas in service of local communities. Industrial complexes which are no longer used for their original purpose
are often left to degrade, simply because their demolition requires large investments. In such circumstances, creative sector initiatives were proved to be of multiple importance. They do not require too
much of financial investment and do provide authentic solutions for the given problem. Innovation
in that domain significantly contributes to the tourism industry, in particular to some forms of selective tourism and to outbound markets whose demands are increasingly difficult to be satisfied by
mass tourism products. Among examples from practice, the case of “Ciglana” in Karaburma (Brick
factory) in Belgrade stands distinguished, as a place where the festival “Dev9t” dedicated to creativity has been organized. This area contains the memory of various layers and stages of Belgrade’s
industrialization and it is not under institutional protection. In this paper, the process of its adaptive
reuse was discussed, as well as new meanings assigned to it by the festival activities.

RESEARCH OF PUBLIC LIBRARIES AUDIENCE

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This paper is a proposal for a methodologically based monitoring of the changes in habits and needs
of library audiences, i.e. changes in access to library services, in the circumstances of the changed
communication models caused by the wide use of information and communication technology. It
presents audience research in the context of strategic planning in libraries, and points out terminological categories that could serve as a starting point for further research. Using the case study
method of Novi Sad City Library, the paper categorizes the audience in two groups which proved
to be right for quantitative and qualitative monitoring: according to the preference of the audience
for certain content – permanent, occasional, potential and inaccessible audience types are defined,
and according to the methods of addressing – users of funds and services, audiences in the narrow
sense and online users are defined. Young people turned out to be a strategically relevant target
group. The research has shown that the youth are the widest digital media consumers and that their
primary goal is infotainment – a combination of a low percentage of information in highly entertaining packages. Members of young population do not recognize the library as a place of interest,
so it is necessary to develop adequate channels of communication with them, in a way typical for
this group. The paper shows how the model of the Novi Sad Library can be applied as a strategically
based audience research in other public libraries, and gives an example of a user experience testing
model (UX) and its final result – designed library services. Previous researches by Leo Appleton and
Gina De Alwis were used in the paper. At the core of the designed service is participation, as a model
of creating instead of consuming the prepared content

AESTHETICS AND ITS IMPORTANCE FOR EDUCATION IN ART

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The author of this paper seeks to draw public attention to the position and importance of aesthetics
for education in art. Therefore, this paper will present some critical deliberations about the significance of modern education in art, aiming at finding potential answers to the following question:
What are the new conceptions of education in art? Within the framework of philosophy of art and
bearing in mind some of the leading (pre)aesthetic conceptions of art, the abovementioned question
will be broken down into its key aspects in order to emphasize its complexity, and also the inability
to provide a final and universally applicable answer. In that regard, special attention will be paid to
deliberations about contemporary tendencies regarding education in art, in order to highlight possible challenges and potentials regarding the artist, the recipient of a work of art, and, finally, the art
theorist. These tendencies will be analysed with regard to insights into current cultural and artistic
practice, as well as the social phenomena (in)directly affecting them.