COLLECTIVE INTELLIGENCE AS A SOCIAL POTENTIAL

Text topic: Studies

Text author: Јасмина Арсенијевић

This paper analyses the phenomenon of collective intelligence, which is intriguing and increasingly important, and it presents research that provides interesting insights about its existence and presence. The central part of this paper analyzes various trends and theories which are associated with the collective intelligence in order to show it in a larger context. Furthermore, the paper provides an overview of examples of collective intelligence in humans and provides parallels with various management techniques and practices that testify that the knowledge of this phenomena and advantages of its use in a variety of human activities have been known for a long time. In conclusion, the importance of collective intelligence is emphasized for the development and evolution of the human society, constituting possible directions for further development of this field and raising questions about further potential directions. This paper was produced using the method of content analysis of domestic and foreign literature, the classification method, the description method, the comparative method, the method of analysis and synthesis and the historical method.