Texts

THE BEOGRAD FESTIVAL AS AN ELEMENT IN SHAPING IMAGE OF BEOGRAD

У раду је представљена анализа односа између, с једне стране, имиџа, тј. културног идентитета Београда који можемо да замислимо као скуп разнородних елемената у интеракцији и, с друге стране, БеогрАД фестивала који представља један елеменат таквог замишљеног скупа. Специфичност и културни идентитет Београда представљени су кроз три наведене теме: Културни програм – дисање Београда, Град тренутка и језик, Писмо и правопис као елементи културног идентитета Београда. Имајући у виду ове специфичности, као и особености БеогрАД фестивала, закључили смо да је Фестивал остварио утицај на имиџ Београда на следећи начин: обогатио је београдски културни програм; представио је и популарисао тему фестивала у стручној и широј јавности; подстакао је развој међународне и локалне сарадње (афирмисао је српску креативну сцену и омогућио њено представљање свету, представио је светску креативну сцену Београду, подстакао је интеракцију предавача и учесника Фестивала); допринео је маркетингу Београда и охрабрио приватну иницијативу у стварању културног програма.

THEORETICAL BACKGROUND OF THE CONCEPT OF A CITY IDENTITY – CASE STUDY: BELGRADE

Текст представља истраживање различитих модалитета у дефинисању идентитета града, маркетинга града, као и изазова његовог „брендирања“. Приликом овог истраживања, узети су у обзир различити аспекти града: географски положај, урбана и архитектонска обележја, историја, перцепција коју грађани, надлежни градски ауторитети и туристи имају о граду. Маркетиншка анализа града, као и „бренд“ града, показује сву осетљивост појма и неопходност примене нових параметара у анализи града. У другом делу рада представљени су идентитети Београда засновани на карактеристикама града познатим из његове историје, на одговорима испитаника који су учествовали у истраживању о Београду 2006. године, као и на теоријама стварања идентитета града и дефиницији „бренда“. Афирмација представљених идентитета помогла би у грађењу позитивне слике града међу становницима, туристима и свима који утичу на његов развој.

RESEARCH: CULTURAL POLICY OF THE CITY OF BELGRADE (2011)

The text is based on a research „Cultural policy of the City of Belgrade“ of the Centre for Study in Cultural Development carried out in 2011. During research, active stakeholders in the culture of the city of Belgrade were mapped and data were collected about their elementary resources in the period 2008 – 2010. The City of Belgrade consists of 17 municipalities which were entrusted with the culture-related competences in the Statute of the City of Belgrade adopted in 2008. The Statute has defined the cultural policy of the City of Belgrade from the perspective of its municipalities and the text deals with the question if and in which manner the provisions of this Statute are operational in practice. The situation is analyzed by examination of the cultural infrastucture, the key decision makers on the municipal level, financing of the cultural operations and planning and cooperation of the metropolitan municipalities with the City.

THE GREAT THIRD PLACE FOR THE GREATEST THIRD HALF-TIME

This paper analyzes the significance of a tavern in the organizational culture of veterans’ football clubs as well as veterans’ football in Belgrade. The role of the tavern as “The Great Third Place” (in which socializing after the game takes place – the “Third Half-Time”) is studied, as well as the hypothesis that the “Third Half-Time” itself is the most important purpose for the organization of particular clubs, as well as competitions in general. Fundamental sociological concepts of such organisations have been used as a theoretical framework for the research – the concepts of organization, organizational culture, their content and types. In this interdisciplinary endeavor, the contributions of leisure sociology and tavernology have also been considered.

SERBIAN CEMETERIES AND CHANGES IN THE AREA OF BELGRADE

Forming of the New Cemetery at the end of 1820s at the far outskirts of Belgrade, next to the Tašmajdan quarry, was part of a policy of space conquest at several levels: political – by emancipation from the Turkish political authority; cultural – by restoring the concept of positioning the cemetery next to the church; urban – by expanding the city territory to the cemetery and organizing urban space by forming of streets and residential buildings; communal – by routing and infrastructural development of roads and open market places; economic – by constructing bazaars and new business centres. Such a transformation of the area around the cemetery enriched the contents and functions of this part of the town, although it remained less attractive than neighbouring Vračar, until the Principality of Serbia acquired independence. By changing the cultural patterns of Belgrade’s middle class, the culture surrounding death also changed during the 19th century, along with the attitude towards cemeteries and its functions. After the closure of the Large Cemetery, the area was levelled and used for formation of new streets, without transferring the graves or remains of the deceased to an ossuary or to the New Cemetery. The New Cemetery, in turn, was neglected, unmaintained, had no fence nor guards and was often desecrated. However, when cultural norms changed in the second half of the 19th century, such an appearance of cemetery became inappropriate, requiring better maintenance or relocation to the outskirts. This time, remains of the deceased family members were either transferred with piety or new ossuaries were formed.

PUBLIC SPACE VS. SHOPPING MALL IN CONSUMERIST CULTURE

In this paper shopping malls are considered as a representative of modern consumer spaces and observed as places of interaction between the surrounding environment and the stakeholders, as well as places of their mutual indoor interaction. The idea of a shopping centre is the idea of compressing and intensifying a public space by placing all the necessary facilities under one roof. In this way, by providing access to all the necessary facilities, the need of the shopper to return to everyday life is lessened, shopping becomes a recreational activity and the shopping mall becomes a shelter. The aim of this paper is to compare the preferences consumers have towards shopping malls and public spaces, by determining consumers’ opinion on the (dis) advantages of the shopping malls over features of a city centre. The basic goal of the research is to improve the knowledge and experiences in an architectural research through exploring of the mutual relations between the user, architecture and the space. The paper aims to analyse the relationship between architectural creativity and broader socio-cultural changes caused by the commercialization of a modern city.

THE 20th CENTURY BELGRADE PASSAGES

As noted by Walter Benjamin, the spatial phenomenon of a covered glass-roofed passage, stretched between two streets and inserted inside a city block, encapsulated the extreme cultural ambivalence: by expressing repression through the ideology of consumerism and expressing freedom through the utopia of abundance. The hidden emancipatory potentials of the city passages, observed closely in a particular case, represent the subject of this paper and the analytical probe that examines the historical conditions of a particular enterprise. When the Passage of Nikola Spasić was constructed in the main pedestrian and shopping street of Belgrade in 1912, the époque of Parisian-style arcades had already passed. Observed in this broader perspective, the construction of the Passage, according to the project of Nikola Nestorović, one of the most prominent Serbian architects of the period, was only a late echo of the Parisian 18th century invention. The comparison and contention between the three chosen, realized and unrealized, transpositions of the Passage in Belgrade, designed by different prime architects of the time, in relation to Benjamin’s idea of space with emancipative potential, correspondingly point out the protean capacity and open up new alternatives in the context of contemporary production of space, particularly important in the light of a changing global culture.

SPORTS IN PUBLIC SPACES: A GENESIS OF THE BELGRADE SOKOL GYMS AND STADIUMS

As the first sports premises built in Belgrade, the Sokol gym halls have a significant place in the urbanistic development of the city in between the two world wars. The question of building a Sokol gym hall was not only relevant to the Sokol gym society, but also to the population at large. Thanks to available archive documents and periodical magazines, we now know that the people of Belgrade took active part in building the Sokol gym society halls and stadiums. This makes research of the Sokol gym halls architecture important not only for the social history of architectural and urbanistic development of Belgrade, but also for the society history in general. In addition to the Sokol gym halls, a significant role in transformation of the public Belgrade spaces belongs to their stadiums i.e. exercising fields. Through an analysis of architectural projects realized under the auspices of Belgrade Sokol gym societies and clubs, we will try to determine their role and significance for the architecture and urban planning of the city, and also determine the manners in which these public spaces contributed to the spread of Yugoslav ideology, as part of a compulsory gymnastic culture and mission aiming at emancipation and modernization of society.

ARMY AND URBAN CITYSCAPE OF BELGRADE DURING 19th AND EARLY 20th CENTURY

Role of the army in the development of Belgrade was not directly but rather indirectly linked to the development of urban and regulatory planning. Namely, the cartographic work of army-hired officers and experts represents an important legacy in the urban planning history. In addition to this role, military skills were greatly appreciated in the first institutions that regulated the construction and architectural projects in Serbia. Military barracks in Belgrade from the time of Prince Miloš served as inspiration for the construction of other public buildings. Military facilities, which were not separated from buildings for civilian use, had been built in the vicinity of the Great Barrack. There was no plan for creating a separate military district but the idea was to have military facilities located close to each other, so as to ensure efficient functioning of the army. Therefore, the locations chosen for certain military facilities had not always been optimal solutions when it came to their function and meaning. Many of them were built as representative buildings in order to emphasize the important role of the Serbian army in the realization of the objectives of national policy. After gaining independence in 1878, military facilities progressively occupied the surroundings of Belgrade in addition to the central parts of the city. On the one hand, this came as a result of the development of Belgrade and the new needs of its residents, and also due to the growing army and its subsequently increased demands for modern training which needed to be conducted in a free and uninhabited area. These challenges were resolved spontaneously, leading to solutions that failed to fulfil all military requirements and needs which were also at the expense of the needs of the municipality of Belgrade.

ТHE TYPOLOGY OF ARCHITECTURAL AND URBANISTIC TRANSFORMATIONS OF BELGRADE (19TH – 21ST CENTURY)

So far, the historiographic thought has not paid enough attention to the processes of transforming urban patterns of Belgrade, caused by changing socio-economic interests. Evasive in real time and comprehensible only from a time distance, the cultural identity of the Serbian capital has often changed over the last two centuries, in parallel with its spatial growth, dense development and demographic boom. Its transformations, sometimes radical and sometimes more moderate, were primarily dictated by war destructions, discontinued social developments, overturning of political systems and with it ruling and architectural ideologies, which resulted in too many different styles and non-harmonized height lines of the constructed edifices. The alternations were usually initiated by decisions of state urban planners or spontaneous, mainly unjustified manifestations of “silent” building evolution. These transformations of the Serbian capital which first occurred in a vassal and then in an independent Serbian and later Yugoslav state, had different impacts on the existing system of the city structures and the city life. According to critical thought so far, these transformations can be differentiated by the scope of their completion, civilizational appropriateness (or inappropriateness), degree of justifiability, urbanistic-architectural methodology and ideological-economic platforms that inspired them.