In this paper, we consider musical ringtones of mobile phones to act as virtual, communicative and cultural performances. They appear unpredictably, they communicate signs which are interpreted by a variegated and dynamic audience, and establish stages upon which cultural meanings are portrayed. We will argue that the musical ringtone functions as a musical madeleine in Marcel Proust’s sense, an involuntary mnemonic trigger of a complex web of individual and collective memories. Having this quality, the ringtone lends itself perfectly to the performative manifestation and display of (sub)cultural identities in the public sphere.
https://www.casopiskultura.rs/wp-content/uploads/2021/11/Kultura-logo-1full.png 0 0 Kcs21blAA https://www.casopiskultura.rs/wp-content/uploads/2021/11/Kultura-logo-1full.png Kcs21blAA2018-07-26 17:36:442018-07-26 17:36:44FLOATING FABULOUSNESS – REPRESENTATION, PERFORMATIVITY AND IDENTITY IN MUSICAL RINGTONES