Vuk’s Fair, a festival dedicated to the Serbian language reformer, Vuk Stefanović Karadžić, has been held in Tršić since 1933. It is easy to follow, through the history of these fairs, all of the ever-changing cultural policies and ideologies that existed in the Kingdom of Yugoslavia, post-war Yugoslavia, and modern Serbia. This paper, however, will focus on the period during which the first State Board for the Organisation of Vuk’s Fairs operated, from the late 60s to the early 70s – as one of the key eras in the post-war Yugoslavia. It was during this period that Vuk’s Fair gained all the characteristics of an “annual state-party ritual”.