/ 1968

THE CROSSROADS OF INTERCULTURALISM

/ 1968

LITERARY JOURNALISM

A relatively new term, literary journalism (LJ) is not a new genre. The roots of LJ lie in the approach to journalism of writers such as Daniel Defoe, George Orwell, Mark Twain, Ernest Hemingway, John Steinbeck. It refers to print journalism that combines immersion reporting with elegant narrative. LJ tends to be taught in journalism departments as a form of reporting and not in the writing ones where creative nonfiction is taught. But, today there is no so implicit difference between the two.

/ 1968

CONSUMER SOCIETY HERMENEUTICS

In this paper the author analyses the aspects of globalization, culture, identity, consumption, media and culture in the modern consumer society. The values this society imposses by its consumption and market identification define the society as a dominant consumption culture with market as its main characteristic. The consumption is defined as the main spot in the realization and creation of the contemporary, man-of-today identity. The basic problem appears to be the lack of understanding concerning the global aspects of the society we are living in. Gadamer’s understanding of hermeneutics as a practical philosophy and Heidegger’s definitions of phenomenology from his earlier works may help us in understanding the basic guidelines of the modern society.

/ 1968

NEW MEDIA REALITY – FURTHER STEP BEYOND ETHICS AND RETURN TO ESCAPE FROM FREEDOM

Panegyrics to mass media and freedom of media are not so actual and we do not need it so much, because public silence and obediance became normal. Wars and conquests are no more problems, they are becoming – interactive experiences. Masters of corporative and global truths are trying to achieve planetary consenzus about the facts you don’t need to check. Nowadays, massmedia don’t talk critical about dogmas, they become new dogma itself for public and human relationships. Once the media manipulated with wishes and needs, today much more with attitudes and values. Manipulation and production of media illusions affects perception, thoughts and behaviour. In fact, controlling the mind is controlling the consciousness of man about himself and the society around him. Beyond the ethics begins a new media reality where people are totally satisfied because they really are existing in the best of possible worlds. Is the human hunger for information cause or result of the mass escape from freedom? What else we must do if we don`t want to fall over the the edge of ethical cliff? The New Orvelianism of media works as planetary destiny, but also as a sofisticated version of accepting the alienation as salvation, in which two kinds of people exist – media voyeurs and media exhibitioners. Big Brother is not around us any more and he does not need to watch us as usual – we become the Big Brother himself.

/ 1968

READING

/ 1968

НАСИЉЕ У CYBERPUNK ФИЛМУ

/ 1968

AESTHETICS, COMMUNICATION AND THEORIES OF RECEPTION

This text analyses theories of reception, i.e. the aesthetics of communication within the art and media studies. Realistic, antirealistic and productivistic theories of reception, i.e. essentialist, ontological and relativistic, constructionist theories of reception were distinguished. Theoretical systems that treat piece of art as a source of communication are presented, for example: cognitive aesthetics (Ernst Gombrich), hermeneutics (Hans Robert Jauss), analytic aesthetics (Nelson Goodman), theory of the open art work (Umberto Eco), phenomenology (Maurice Merleau-Ponty), structuralism and poststructuralism (Roland Barhes), and also contemporary, interdisciplinary theories of vision and visual culture (Jonathan Crary, Norman Bryson, Martin Jay).

/ 1968

MEDIA AND INTERDISCIPLINARITY: CAGE & ALTHUSSER

The paper is trying to mark a moment in the Western intellectual history when the transformation of the notion of aesthetical occurred, i.e. the place where the notion of aesthetical has not been used any more in the context of art and traditional aesthetics but rather mass media society and culture analysis. Therefore the relation between John Cage’s music and Louis Althusser’s philosophy is analyzed for it brought about the turn from ontological toward constructionist characterizations of art, culture and society.