/ 1968
pdf

FILM SPECTACLE AS DISCOVERY OF THE OTHER

/in /by

The text deals with film spectacle as a medium of meeting and construction of the other in the processes of cultural globalization. Kurosawa is seen as an author who created his films in the period between two epochs and in the space between two cultures, and in doing so, substantially modifies both. The article tends to show that nowadays the processes of mixing of different cultures are inevitable, that the tradition in any form of contemporary cultural creativity could not resist them, and that the technology as such crucially determines basic dimensions of this encounter. The view of film spectacle here is a positive one, i.e. it is seen as a medium facilitating intercultural language, and only after that, as a source of stereotypes and prejudices about the other. A special attention is given to the place and role of female characters in Kurosawa’s samurai movies, where they are interpreted as a subtext of an intercultural communication.

/ 1968
pdf

ABUSE OF WOMEN IN TELEVISION AND EXTERNAL ADVERTISEMENT

/in /by

Овај рад обрађује актуелну и значајну тему тржишног комуницирања, и то онај аспект који се тиче огласа и оглашавања, посебно злоупотребе жена у том процесу. Жена је у огласима представљена на различите начине (стереотипно: супруга – мајка, домаћица или декоративно, као украсни предмет), често се акценат ставља само на поједине делове њеног тела, што можемо видети на сваком кораку, почевши од билборда до огласа у дневној и периодичној штампи, као и на телевизији. Тако се женско тело употребљава у најразличитије сврхе, а најешће без разлога, без икакве везе са производом: у огласима за пиво, аутомобилске гуме, аутомобиле. Кад оглашивачи немају бољи начин, али ни маште ни морала, своје производе најчешће продају уз слику лепог женског тела, иако ти исти производи нису намењени нежнијем полу.

/ 1968
pdf

TACITURNING, OBSTRUCTION, MARGINALIZATION: OBSTACLES ON THE ROAD TO WOMEN’S EXPERTISE PRACTICE

/in /by

Ever since the beginning of the 20th century the demographic fact has been that the number of women compared to men constantly rises, the result being women for a long time have been making for more than a half of total population. It is also true that in the past their legal position in comparison to men considerably improved (both in quontity and quality) to achieve equality in the 20th century. However, there is still a gap between the idea and its realization, formal and material right. Thus the woman of the 21st century remains – despite all declared rights, clear potentials, education and capacities – often marginalized, and her right to work obstructed on the political, economic or cultural sphere as well as in the expertise practice of any kind. In the best case, our society in transition, overburned by stereotypes, traditionalism and patriarchcal relations taciturns her achievements. The statistical data clearly show that women are still missing in the key decision-making positions, that they are less paid than men for the same job, but outnumber men in the NGOs which mostly entail voluntary i.e. unpaid and less influential work. In 106 years of the Beograd University there was only one female rector, and according to the 2006 data of the Federal Bureau of Statistics only 30% of the Beograd University academic community were women. A somewhat better situation is in cultural institutions where women are usually directors of libraries, schools, kindergardens, museums or social centers. But, on the other hand, of 19 Beograd theaters, women are top executives in only six.

/ 1968
pdf

PORTALS IN ACADEMIC LIBRARIES

/in /by

This paper considers terminological questions concerning web and library portals and presents their different classifications. Libraries opted for active participation in the creation of reliable information sources at the age of e-science, and it was crucial for portals to be seen as key segment of academic librarianship. The realization of library portals must be preceeded by detailed analysis, but evaluation and refining are also seen as obligatory.

A selection of active portals is presented as the illustration and starting point for the prediction of possible development in the nearest future. 

/ 1968
pdf

FASHION AND MULTICULTURALISM

/in /by
/ 1968
pdf

THE SPECTACULAR BODIES IN THE WORKS OF EDWARD BOND: RELATIONSHIP TO THE HUMAN BODY IN THE WESTERN CIVILIZATION

/in /by

This paper will analyze how human bodies, often caught in the spectacles of war, appear in the opus of the British playwright Edward Bond, in his trilogy from the eighties known as The War Plays as well as in his more recent works such as Coffee and Crimes of the 21st Century. The underlying thesis of Bond’s work is that the Western Civilization’s attitude to the body, made spectacularly visible in war, actually matches its traditional peace-time relationship to the people. In the dominant discourse of society common people are seen as Red, Black and Ignorant, precisely as the title of the first play of Bond’s War Plays trilogy suggests. They represent the silent majority, disregarded, exploited and invisible until the moment when their ravaged bodies become conveniently spectacular, the world and media sensation, displayed on the cover pages of newspapers, invoked as subjects of great concern by provocative headlines in the news programs, made objects of scientific analysis, used as metaphors of lost humanness in critical texts, etc. The sudden (hypocritical) concern for the victims of war is staged in order to keep hidden West’s real lack of concern and respect for human life, which are the underlying cause of war.Bond sees this paradox as the expected outcome of existence in unjust societies. Never abandoning his radical quest for justice he has spent his entire writing life studying the causes and effects of war and violence. The move away from them requires true understanding of what he calls “text, subtext and metatext of our situation. The metatext of Red Black and Ignorant says that it takes a lot of culture to make us killers”.

For the theoretical framework in this paper Bond’s own comments, notes, critical texts and poem will be used, as well as the ideas of cultural analysts and historians Michel Foucault and Howard Zinn.

/ 1968
pdf

THE TRUTH AS A VICTIM OF PR IN CRISIS SITUATIONS

/in /by

This paper considers contradictory functions of public relations experts especially obvious in crisis situations. On the one hand, a PR manager is expected to be loyal to the company where he/she works, and on the other, to think about the public interest. Is it possible to expect the truth and ethics from PR persons under such conditions? Critical situations have shown that it is almost impossible. The best proof of this is the tragedy in Japan supporting the platitude that the truth becomes a victim of a PR person in critical situations.

/ 1968
pdf

SENSATIONALISM – TREND AND PROBLEM OF MONTENEGRIN MEDIA

/in , /by

One of the main tasks of the Montenegrin media today is surviving on the market. Therefore it is not surprising that the media are focused solely on profits and do not think about the code of ethics or the consequences they may cause. Wishing to attract the audience, the media have forgotten the decency, good taste in expression, respect of generally recognised social values. This concept is characteristic of many media around the world. The media no longer have an informative and educational function; quite on the contrary, they amuse us, shock us, and develop our “negative” curiosity by their black chronicles. Reporting of suicides, murders, crimes and traffic accidents makes people buy a newspaper or (not) change the channel. The race for profits led to violations of professional standards of reporting, such as truthfulness, balance and objectivity. It is important to be the first at any cost, while the infliction of harm to individuals is not much considered. High circulation and ratings are not reflection of media quality.