NEW MEDIA REALITY – FURTHER STEP BEYOND ETHICS AND RETURN TO ESCAPE FROM FREEDOM

Text topic: Philosophy of Media

Text author: Nenad Vertovšek

Panegyrics to mass media and freedom of media are not so actual and we do not need it so much, because public silence and obediance became normal. Wars and conquests are no more problems, they are becoming - interactive experiences. Masters of corporative and global truths are trying to achieve planetary consenzus about the facts you don’t need to check. Nowadays, massmedia don’t talk critical about dogmas, they become new dogma itself for public and human relationships. Once the media manipulated with wishes and needs, today much more with attitudes and values. Manipulation and production of media illusions affects perception, thoughts and behaviour. In fact, controlling the mind is controlling the consciousness of man about himself and the society around him. Beyond the ethics begins a new media reality where people are totally satisfied because they really are existing in the best of possible worlds. Is the human hunger for information cause or result of the mass escape from freedom? What else we must do if we don`t want to fall over the the edge of ethical cliff? The New Orvelianism of media works as planetary destiny, but also as a sofisticated version of accepting the alienation as salvation, in which two kinds of people exist – media voyeurs and media exhibitioners. Big Brother is not around us any more and he does not need to watch us as usual – we become the Big Brother himself.