A PIECE OF NEWS IS MALE GENDERED – ETHICAL ASPECTS OF GENDER EQUALITY IN INFORMATIVE PROGRAMME OF NATIONAL TELEVISIONS IN SERBIA

Text topic: Ethics of Media

Text author: Драгана Цветковић

This work tends to discuss ethical aspect of gender equality in Serbia through content analises of informative programme. Concidering that gender identity, relations and beliefs are, as a part of public sphere, spotted through form and content of TV informing, way of representing and adressing women, we set our attention right to these aspects. The article has been a part of Women in television mirror-gender equality in informative programme of Serbia research, conducted by the Center for Study in Cultural Development, in June and Jully, 2009. The research has shown that you can make a 25 minutes TV journal and not mention a woman, otherwise satisfying all broadcasting technical and programme criteria.

We started with the assumption that media are both the mirror of society as well as a creator of social movements, and that the image we detect shows us what part on social scene in Serbia women play, but also point to tendencies in that domain.