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You are here: Home1 / Texts2 / A PIECE OF NEWS IS MALE GENDERED – ETHICAL ASPECTS OF GENDER EQUALITY I...

A PIECE OF NEWS IS MALE GENDERED – ETHICAL ASPECTS OF GENDER EQUALITY IN INFORMATIVE PROGRAMME OF NATIONAL TELEVISIONS IN SERBIA

Text topic: Ethics of Media

Key words:

Text author: Драгана Цветковић

This work tends to discuss ethical aspect of gender equality in Serbia through content analises of informative programme. Concidering that gender identity, relations and beliefs are, as a part of public sphere, spotted through form and content of TV informing, way of representing and adressing women, we set our attention right to these aspects. The article has been a part of Women in television mirror-gender equality in informative programme of Serbia research, conducted by the Center for Study in Cultural Development, in June and Jully, 2009. The research has shown that you can make a 25 minutes TV journal and not mention a woman, otherwise satisfying all broadcasting technical and programme criteria.

We started with the assumption that media are both the mirror of society as well as a creator of social movements, and that the image we detect shows us what part on social scene in Serbia women play, but also point to tendencies in that domain.

Journal No.127 / 2010

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