ANNOUNCEMENT OF APOCALYPSE IN THE DISCOURSE OF MASS MEDIA
Text topic: Studies
Key words:
Text author: Александра Марић
The paper tackles the discourse of mass media, which is becoming more aggressive in an attempt to transform even the banal news into sensational ones. As the images of violence, misfortune and death become more explicit, and people are informed about a number of pending catastrophes, media consumers increasingly seem to feel anxiety and fear, speculating about the predictions which might actually come true. The paper also features a research which explores the scope of the influence of mass media on the everyday life of the media consumers in Serbia.
