APPLICATION OF STATISTICAL METHODS IN FILM, MEDIA AND DRAMATIC TEXT ANALYSIS

Text topic: METHODOLOGY OF MODERN SOCIAL RESEARCH – PROBLEMS AND PERSPECTIVES

Text author: Милош Милошевић и Василија Антонијевић

The aim of this paper is to propose and to present the use of statistical quantitative and qualitative research methods in the analysis of film, media and dramatic texts. In order to fulfil the goal, the film Gone Girl (2014) was analysed as a case study by using contrast analysis, analysis of the structure configuration, correlation analysis, distance and factor analysis. Statistical analyses were performed following the 17 characters and the two phenomena, with six variables. The film was analysed as a whole and divided into smaller narrative segments. The results of the analysis show that the application of statistical quantitative and qualitative methods have not led to the trivialization of the problem and the process of concluding, but have helped in discovering the deep layers of the dramatic text instead. Conclusion was drawn that statistical quantitative and qualitative methods should become part of the methodological apparatus in analyses of film, media and dramatic texts.