CONSTRUCTION OF POLITICAL CULTURE FROM THE CONCEPT OF AN IDEAL WOMAN FOUND IN THE CONTEMPORARY WOMEN’S JOURNALS IN SERBIA

Text topic: Political Culture

Text author: Милица Станковић

This paper analyses discourses on an “ideal woman” in modern Serbia ie the manner in which actual political culture is construed from representation of women in various ladies’ journals. I have tried to define discourses produced by the Cosmopolitan and Blic Žena, pinpoint differences in the suggested concepts of womanhood and identify the manners in which such discourses and representations of women, their gender roles and relations, coincide with the wider social norms, stereotypes and practices. I have also analyzed the general impression left by these journals trying to categorize them into suggested “elementary prototypes” as defined by Neda Todorović-Uzelac, primarily the prototypes/models of a traditional woman/female versus a rebelled, liberated woman (a feminist).