CREATIVE WORKERS – STARS OF MEDIA CULTURE

Text topic: Creative Sector - Outlines of a New Model of Development

Text author: Маја Вукадиновић и Гордана Гаврић

Thanks to its economic potential, creative industries are considered the most promising form of enterpreneurship today, but also in the future. Development of creative industries is largely influenced by the position of creative workers, which, it appears, is defined by media culture that is oriented towards stars. Creative persons have never been famous as today. Even the artists who do not possess a top-class talent, have the opportunity to be in the media and present their creative work. The fact that creative workers are exposed in the media could have positive effects, related primarily to the possibility of mass audience to become acquainted with their work.