Text topic: Critiques
Text author: Бранислав Г. Михајлов
The focus of this paper is responsibility in choosing the way to present an artistic content as a broader process of re-establishing cultural values in relation to a particular audience made of generations that have reached adulthood in the past two and a half decades, in times during which the fundamental, global human, transcultural and universal values have been removed from the focus of the modern Serbian society. Also, the intention is to point out to more efficient ways for the presentation of cultural and artistic content, as part of a wider process of restoring the society’s trust in its own values. Respecting the fact that attitudes intertwine in terms of new functions and roles that museums have in contemporary conditions, the paper tends to point out the necessity of management strategies, not only in cultural policy, but also in cultural production. Confirmation of the strategy efficiency is evaluated by development of a society which has a firmly defined attitude to its values, to both traditional, existing values and future cultural values, based on a high level of professionalism, recognition of needs and capacities of one’s own people and their constant and planned improvement.