CULTURE OF MEDIA OCULARCENTRISM

Text topic: (Lack Of) Culture

Text author: Драган Ћаловић

In the text, the media ocularcentrism is seen as a specific non-cultural self-affirmation by means of replicating the models of media representation. The development of scopic techniques is no longer inspired by the ideal of „Cartesian perspectivism“ but by maintaining fascination for visual exchange. In the post-industrial society, media images produce nothing; they do not construct the truth; they do not show the truth; they are produced as signifiers of monitoring mechanisms. In this way, hyperproduction of media images only confirms that there is a power over things that are in focus, not in declaration of acceptance of a certain interpretation as a civic duty but in agreement to participation in maintainance of monitoring mechanisms.