EUROPEAN MEDIA POLICY, WHERE IS IT GOING?

Text topic: Contemporary Journalism - Trends

Text author: Раде Вељановски

Europe is a part of the world characterized by the decennial effort of its countries to form a unique kind of policy in all fields and therefore in media as well. The common policy rose from a desire for construction of a unique media space and a need for information exchange over the state borders. Even though this intention was not immediately realized, some other principles and values in the respect of realizing human rights, free flow of information, media pluralism, support of objective and independent media, cooperation and exchange of content were present at all times in the international framework and bound together the common point of view on these questions. Nowdays it can be concluded that the European media policy is very firmly established in spite of difficulties and differences. That is precisely why it is interesting to see which way is it going nowdays and what are its goals. Is there any danger from technological-commercial interests to overshadow needs for objective and qualitative informing and other contents, or does Europe have its own mechanisms to, without giving up on innovations, canalize their influence for the well-being of people and preservation of civilization’s values.