FOCUS CHANGE IN THE PUBLIC RELATIONS AND THE MEDIA
Text topic: Modern Media and PR
Key words:
Text author: Dijana Gupta
Traditionally, it was considered that those who work in public relations should have previous experience as journalists. Through this experience they were supposed to build their writing skills and learn about functioning of the media. In the past most people working in public relations had vast previous experience in the media. Today, working in the public relations sector involves a much wider range of activities than just those related to the mass media. PR today also involves writing for the controlled media.
