GENRE FEATURES OF HEADLINES IN DAILY NEWSPAPERS

Text topic: Contemporary Journalism - Trends

Text author: Милица Јевтић

It had never happen before that the old media „die“ with the appearance of new ones. But, as a sublimation of all other media, Internet forced newspapers to make changes, so the consequences of this process will be visible and notable in future. Changes could be seen in hybridization of journalistic genres, in a situation where „pure“ genres doesn’t exist anymore. The changes are also seen at the most visible and striking part of the text – headline, which vary greatly from the theory. Analyzing four newspapers in Serbia, the author wanted to point out the frequency of the phenomenon and it’s consequences, but in the same time the autor realised that each of these newspapers is keen on keeping a specific „school“ of writing. Headline space is suitable for journalist’s and editor’s manoeuvre – headlines aren’t always reliable because of the tabloidisation demand, but also because of the lack of knowledge about journalistic genres. In this essay, the autor tried to signal frequent deviation, and point out main tendencies.