GLOBAL FASHION – FASHION WITHOUT BORDERS: SAVAGE BEAUTY OF ALEXANDER MCQUEEN
Text topic: Globalization and Intermediality
Text author: Милена Попов
Today’s democratic society is characterized by neo-liberalism, globalization and multiculturalism. Is this society really free and open as it presents itself, or can we still find there western centrism – and hence the Other – but in а veiled form? In this ‘liberal’ society and its globalization, fashion is also globalized. But can we call this fashion, such as fashion lines of Alexander McQueen, ‘global’, and if we can, how is it expressed? Is this fashion ‘a fashion without borders’ - an amalgam of equally mixed world fashions, or is it something else? Who decides what fashion is going to be declared global and enter the global archive? Historically, arts and applied arts including fashion, have always spoken from the context of their culture, society, political discourse etc and have consciously or unconsciously always played an active role in constructing and maintaining social order and values. So, global fashion also has a role in maintaining the system it works in – the neoliberal order.