Text topic: Globalization and Intermediality
Text author: Горан Гаврић
Today, globalization cannot be observed as a separate phenomenon which, by the way, causes various consequences in many segments of social development. It is a general phenomenon that also has its positive effects, although they remain invisible and often insignificant to the common man. The primary vehicle of its spread are the media. Nowadays, the screen has become an instrument of the ubiquitous media, but also a window we use to observe and interpret contemporary art. Since this instrument is available to almost anybody in this or that form, it is the most massive tool of art analysis and exchange. This, however, carries a certain danger since its accessibility to population at large questions the authenticity as well as evaluation of any piece of art. A traditional painting is being progressively replaced by film. The way it observes the world and connects various experiences offers the modern viewers widest cultural information in one place. Such developments are greatly affected by the link between the film and other media that is growing ever stronger. Globalization, but also new media technologies, influence the film narrative which then influences the issue of forming and development of modern man’s personal identity. The computer, unlike television, still manages to be faithful to the strictly aristic forms of expression. This is achieved thanks to video works as one of the latest forms of artistic expression. Still, question is raised if these video works can reflect artistic principles and ideas as successfully as the film.