INFLUENCE OF DIGITAL MEDIA TECHNOLOGIES ON THE STRUCTURE AND STYLE OF ONLINE MEDIA CONTENT

Text topic: Digital Media Technologies

Text author: Милица Кљајић

The paper focuses on researching the way in which the appearance of new digital media technologies is influencing changes in the style of the media material placed online and cites rules for creation of the material that is adjusted to digital environment and a changed reader’s attention. Material digitalization, its placement in proper form and style, its consumption, as well as the multimedia content management and cost benefit are presented in this document.