INTERACTIVITY AND MULTIMEDIA: IN SEARCH FOR MEANING AND CONTINUITY

Text topic: Digital Media Technologies

Text author: Јелена Клеут

When speaking about new digital media technologies and especially about their potentials in education, political participation, arts and mass communications, we often refer to interactivity and multimedia. Proliferation of these terms in contemporary discourse makes their semantic field elusive. Thus, it is the intention of this paper to provide an overview of different meanings of interactivity and multimedia, and, by discussing some definitions, to examine their applicability not only to the new media, but also to other media and their specific forms of communication. At the same time, it is an attempt to identify which dimensions of interactivity and multimedia are essentially new, and which establish the continuity with previous media and communication practices.