INTERPRETATIVITY OF NEWSPAPER REPORTING

Text topic: Contemporary Journalism - Trends

Text author: Марко Недељковић

Since the competition in the media market has been constantly growing in the last few decades, it could be expected that, fighting for citizens’ trust, media contents would become of higher quality. However, we witness that quite opposite process is ongoing and that interpretation as the core characteristic of high quality press is often neglected in the newspaper reporting. In order for readers to understand the problems journalists write about, it is necessary to present much more than just factual information to them since every reader is interested in what is happening in the society he lives in, and even more so in how such happenings will effect him personally. Exactly for this reason, there is a need to look into the interpretativity of domestic press which has gained the highest readers’ trust in the analysed period, with the aim to determine the level of interpretativity and engaged journalist approach - the basic elements of credible interpretation, yet most oftenly neglected.