MEDIA AND CULTURE

Text topic: ROADS TO MANAGEMENT IN CULTURE – THROUGH EDUCATION TO PROFESSION

Text author: Дивна Вуксановић

Along with studying the world of culture, Milena Dragićević Šešić has also dealt with reflections in the field of media theory. These two parallel lines of study, as well as long-term teaching activities in the designated areas, in my opinion, represent a paradigm, where they approach each other, conflict and fight for the dominance of two different value system sexisting today. In principle, on the side of culture and its interests and possibilities, M. D. Šešić does not fall into the trap of technophobia, but, on the other hand, does not fetishize the existing media reality. By analysing the current media scene - either theoretically or practically, the author Šešić discreetly supports culture in its struggle for a more equal status in relation to the media dictum, in the era of the rule of modern communication technologies. Without disputing the idea and practice of accelerated technical and technological progress, M. D.Šešić critically valorises the world of media, advocating a cultural value paradigm in the field of the media communication.