Text topic: Philosophy of Media
Text author: Зорица Станисављевић Петровић
Mass media are an integral part of the life context in which children grow up. As an integral part of the process of socialization and education, the mass media teach children the facts, behavior norms, values, how the world works, partaking in formation of their world view. Most of their free time children spend in the family and kindergarten in close touch with different types of media, so it is quite justified to speak of media education. The fundamental objective of media education is to acquire media competences. Media upbringing in preschool institutions is based on the experiences of preschool pedagogy, where in the educational work the active and creative attitude towards the media is being emphasized. A significant factor in media education is to acquire knowledge and skills related to media, concerning the acquisition and development of media literacy. Media literacy has become topical and important task in education from the youngest age to adulthood, due to the increasing influence of media on everyday life of people.