MEDIA LITERACY AND CULTURE OF THE PRIMARY SCHOOL PUPILS IN NIŠ

Text topic: (Lack Of) Culture

Text author: Зорица С. Петровић, Владета Радовић и Александра Ивановић

This work analyses the relationship between media and education, especially the possibilities of developing the media culture and literacy in institutional education. In the process of developing media culture and literacy, schools have a very important role being the basic educational institutions which are expected to lead a planned and systematic action with the aim of achieving the best effects of media education. In order to find out in which ways schools develop media culture and literacy, what potentials can schools use to develop these processes and if there is a difference in attitudes of students depending on their gender, we have analyzed the attitudes of primary school pupils. The work explains the results of an extensive research implemented on the sample of 142 pupils attending primary schools on the City of Niš territory. The results have confirmed that there is no statistically significant difference between the attitudes of male and female students concerning the school milieu as a favorable environment for development of media culture and literacy, within both teaching process and extracurricular activities.