ON THE NATURE OF PRIZE
Text topic: Awards and Prizes in Culture
Key words:
Text author: Бранимир Стојковић
In this paper prize is seen as a sign of distinction and point is made to its ephemeral quality and its connection with the cultural canon, which is reserved for the few cultural heroes and their deeds. Then, on the example of some of the most famous European and national awards, the paper has indicated their prestige and market role. Special attention is given to the media presentation of the awards and the fact that in the absence of media attention the winner and the awarded work are deprived of the presentation to the public. In the final part of the paper, the importance of award receiving is underlined as a social ceremony.
