ON VJING AND PERFORMANCE OF NENAD RACKOVIĆ

Text topic: Visual Art as a Mass Communication Medium

Text author: Оливера Ерић

In its depiction of VJing, performance and the studio of the artist Nenad Racković this paper presents ideas for “new”/”different” considerations of mass communication digital representations. Racković’s VJing and performance broadcasted/performed while DJ played electronic (techno) music in the club (discoteque), turned to a subversive perfomances breaking the rule of “clubbing” spectacle. The studio interior the artist had decorated with images taken from the mass communication media (press, TV and Internet) thus making them a 3D network of digital pictures and the space itself a panorama of diverse views and experiences.