POST-MODERN CULTURE AS A SOCIAL LOGIC OF NEOLIBERAL CAPITALISM
The aim of this paper is to explore the relation between changes in the economic sphere and the
emergence of postmodern culture during the twentieth century. After examining Jameson’s and
Harvey’s (neo)Marxist attempts at explaining the emergence of postmodern culture, the paper will
focus on Foucault’s contribution to the analysis of neoliberalism. Using Foucault’s analysis of neoliberalism as a “governmental regime” that creates systems of power relations to govern subjects, the
paper further explores the postmodern culture as a cultural dimension of this regime. In conclusion,
postmodern culture can be viewed as a cultural dimension of neoliberalism because it contributes to
the creation of subjects that correspond to the needs of the regime. Therefore, postmodern culture
will be called “the social logic of neoliberalism”.
