POSSIBILITIES FOR THE DEVELOPMENT OF VISUAL ECONOMY AS A SCIENTIFIC DISCIPLINE
Text topic: Studies
Text author: Горан Гаврић
In an effort to determine certain basic principles of Visual Economy,
it is natural and quite logical to first consider it in the context of
traditional media. This implies that we will have a smaller number of
media available, which enables us to better understand and define the
problems they deal with. In its further structuring and defining, a wide
range of the media and new visual aspects and possibilities that are
available to us in the modern age can be very helpful. Anthropologist
Deborah Pool defines the Visual Economy as a political, economic and
social matrix in which photos operate, and defines their production,
circulation, consumption and possession. Before any attempt to
determine visual economy framework, it is necessary to consider the
crucial and revolutionary role of the Internet today. The economy and
all the other phenomena that accompany it are inevitably included in
this vast network of computers. Also, visual perception is unimaginable
outside the context of the Internet. Even if we tried to do this we
would weave into that network, or at least we would feel something
was missing and that the whole was not completely rounded up. In
its primary sense, the Internet Economy refers to the basic economic
qualities of the Internet, and how the Internet service providers share
costs and provide services. However, many of the issues that appear in
the Internet Economy look similar to those in the traditional industrial
economy. The Internet Economy covers more and more areas of
the economy, and at the same time, every industry is not under the
influence of the Internet in the same scope. This secondary significance,
which is more important to us, refers to visual content on the Internet
(photos, pictures, films, etc.) and their consumption and affect on
the consumers from different cultures. Visual Economy is in some
way connected with Visual Culture, and there are many touch points
with Visual Anthropology. This is especially expressed in the field of
cinematography, which is a rich field for research, from both visual and
economic aspect.