POST JOURNALISM IN THE FOURTH TECHNOLOGICAL REVOLUTION

Text topic: Journalism and the New Media

Text author: Веселин Кљајић и Милица Кљајић

This paper is considering essential changes which the new media brought to contemporary journalism, also called post journalism by certain authors. These changes are most visible in the following relations: information-source-journalist-journalism-reader/consumer. They are evident in all parts of the communication process and are related to the quality and independence of journalism, as well as its interpretability, analyticity and diversity. Despite expectations, the multi-screen society did not bring significant quality changes, the Serbian media and journalists did not find themselves in it (with rare tabloid profile exceptions), while trivial content has additionally increased the “polluted” online domain already saturated with multitudes of information. An apparent authorship crisis, inability to find a tenable business model, continuation of impowerishment, a crisis of creative industry and a domination of swallowing the content instead of creating it, has additionally complicated the professional, ethical and sociological habitat. Authors are trying to establish a relation between the causes and the consequences of all these phenomena, offering solutions and emphasizing that increasing atomization, fragmentation and segmentation of the audience, narrowing of their interests and expansion of an antisocial mood could have far-reaching consequences. Not as much for the mass media as for the society itself and for the journalism that forms its integral part as one of the pillars of the civil democratic society – both globally and locally.