PRINCIPLES OF FORMING PUBLISHING SERIES

Text topic: Studies

Text author: Ненад Ризвановић

A publishing series is formed as a outcome of various activities and

regulations dealing with literary, editorial and publishing decisions

and contents, as well as cultural processes related to readers’ practices,

readers’ competences and audience development strategies. We

approach the understanding of publishing series considering four main

principles: (1) historical, (2) editorial, (3) paratextual and (4) readeroriented. In this paper, we have analyzed these four main principles

following the example of Croatian publishing series – Biblioteka HIT

(HIT Library of modern literature) edited by Zlatko Crnković – as one

of seven publishing series in Croatia between 1968 and 1991. Biblioteka

HIT had dominated the publishing scene in Croatia and Yugoslavia

during the 1970s and 1980s, both in commercial and cultural sense.