PUBLIC RELATIONS OF THE PUBLIC SERVICE MEDIA

Text topic: Modern Media and PR

Text author: Саша Барбуловић

Funds available to public service broadcasters have shrunk all across Europe and the world economic crisis is not the single reason behind this. PSM (Public Service Media) have lost a good portion of public support and there lies the second most important reason. There are fewer opportunities to preserve this sort of the media in contemporary societies, caught in the middle of clashes and impoverished. And this is not a problem solely for the employees of such usually widely staffed systems of the national television and radio companies. The stakes are much higher, affecting cohesion of the European society. This article presents an analysis of the major trends in the funding of public services and their positioning, asking why they are not allowed to be viewed in a better light? Why do they seem to restrain themselves from PR activities?