Text topic: Philosophy of Media
Text author: Драган Ћаловић
The intensive development of communication technologies and the development of humanities, led to the establishment of a range of scientific disciplines which developed different approaches to mass and new media. However, these disciplines don’t set beauty in their focus, which open space to aesthetics of media as a separate discipline that would deal with this issue. To place such a defined subject in the focus of the research it is necessary to answer the question whether one can speak of the existence of a such separate subject of research, and what are the adequate methodological approaches? In the article will be considered a necessary conditions for establishing aesthetics of media as a separate cognitive discipline.