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You are here: Home1 / Texts2 / STUDENTS’ PERCEPTION OF THE ROLE OF CULTURE AND CULTURAL HERITAGE IN F...

STUDENTS’ PERCEPTION OF THE ROLE OF CULTURE AND CULTURAL HERITAGE IN FORMING OF THE NATIONAL BRAND

Text topic: (Lack Of) Culture

Key words:
  • culture

Text author: Љиљана Манић, Наташа С. Бајић и Марија Алексић

This paper deals with the national brand as combined thoughts, feelings and images that certain groups can have about their own country or a foreign one. This paper also analyzes how this image is being constructed, as well as many economic and political consequences of a positive national brand that a country can have. Special attention is given on how students, future leaders, see the role of culture and cultural heritage in improving the image of Serbia in the world.

Journal No.137 / 2012

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