THE ADVANTAGES OF THE WORLD WIDE WEB FOR WOMEN’S OGANISATIONS IN COMPARISON TO TRADITIONAL MEDIA
Text topic: Women's Expertise Potential in Cultural Activities
Text author: Драгана Дардић
Due to the speed of communication, transmission, searching for and representing information, its global availability and simplicity, Internet and web surpass other forms of public work and activist engagement. In this paper, we point out the advantages of new media technology which can be applied by women’s organisations for their presentations and political engagement in the protection and promotion of women’s human rights in relation to the earlier practice of marginalisation of women present in print media, radio and television. The paper is based on the five-month analysis of 10 women’s non-governmental websites in Bosnia and Herzegovina on the one hand, and the website of the Government Agency for the Equality of the Sexes in Bosnia and Herzegovina on the other. All the aforementioned sites were regularly observed from 1st October till 1st March 2010. Establishing the websites, women’s non-governmental organisations in Bosnia and Herzegovina made the first step towards the membership in the virtual world, but they still have to ‘’learn’’ how to use and benefit from this membership.