Text topic: Cultures of Rhythms and Spectacle
Text author: Ерика Пријатељ
Media culture of today is defined by the logic of victorious spectacle expanding to all areas of life. Post-modern capitalism has turned everyday life and culture into entertainment with the help of spectacle. In fact, such entertainment is a fake sense of happiness, pop mainstream, swallowing up alternatives and therefore a passive consumption society. The media today have a unique power of bringing information and overwhelm a person with various data. They enable a modern person to know much, but understand little. The discussion has cast some light on presently very popular reality shows, body and sports. It concludes with the reflection on modern media, which leave a person of this age with a patchwork identity.