THE MEDIA CONGLOMERISATION AS PART OF GLOBAL CHANGES IN CORPORATIVE MANAGEMENT AND ORGANIZATION

Text topic: Globalization and the Media

Text author: Драган Никодијевић

The circumstance of having the media ardently serving various sorts of globalization processes is neither new nor unknown. However, it is less obvious how the system of the media growingly mimics global corporative ways of organizing and leading business, which includes multinational and planetar widespread of not only media influences but capital influences as well. People who work for the media, just as those who work in other social fields, are also facing challenges of a new age.