THE ROLE OF VULGARISM IN REALITY SHOWS IN SERBIA

Text topic: Reality Programmes in Serbia – A GLOBAL OR NATIONAL PHENOMENON

Text author: Лидија Мирков

The style of expression in various media is a particular field of scientific research. Clarity of style implies that expressions appropriately convey certain information, but in reality programmes there are no essential facts that need to be expressed clearly. This implies the possibility of impairing the clarity of style and the use of a non-public lexical stock,such as vulgarisms. The increasing use of vulgarisms is evident in the reality programmes of Zadruga and Parovi, which are aired on the two Serbian commercial television stations with national frequency with the highest viewership, ratings and the longest daily and annual broadcasting times. Exploring the role of vulgarism in these shows provides a deeper insight into the editorial policies, discursive rules and creative freedoms of those who decide what is said and how it is said in the media. In this paper, a comparative study of the two most viewed reality programmes was made and several certainties regarding vulgarisms occurring on one or the other programme were highlighted,with a contextual review of the social, moral and creative role of expression in the reality programmes.