THE SCIENTIFIC-RESEARCH TYPE APPROACH TO MEDIA

Text topic: Philosophy of Media

Text author: Livia Pavletić

Scientific research in the area of (mass)media no matter how rare is also focused on almost exclusively those segments of (mass)media participation in the shaping of reality that puts almost nothing into question. It often reaches the level of conscious non research of themes relevant to the philosophy of media as such. The question of scientific (non) research in the area of (mass)media is closely related to the impact the advertisery and politics have on the media. Most of the research is associated with the ordered studies of individual corporations who by producing for the market must investigate the market expectations that is, follow the relationships on the market as well as the realization.