THE TRUTH AS A VICTIM OF PR IN CRISIS SITUATIONS
Text topic: Themes
Key words:
Text author: Nataša Ružić
This paper considers contradictory functions of public relations experts especially obvious in crisis situations. On the one hand, a PR manager is expected to be loyal to the company where he/she works, and on the other, to think about the public interest. Is it possible to expect the truth and ethics from PR persons under such conditions? Critical situations have shown that it is almost impossible. The best proof of this is the tragedy in Japan supporting the platitude that the truth becomes a victim of a PR person in critical situations.
