THEMATISATION OF SOCIAL ISSUES IN DIGITAL ART
Text topic: Visual Art as a Mass Communication Medium
- identity
Text author: Драган Ћаловић
The paper explores the strategy of social engagement of artists in the digital arts. Digital art is being developed as an artistic practice that arises in the context of digital technologies and their impact on the environment. Digital art relies not only on the technical possibilities of new technologies, but also on the analysis of their impact and understanding. The development of digitization and information technology has not only opened new approaches in processing image, sound and text, but also enabled the development of cyber-space, which is developing not only as a specific area of possible actions, but also as an object of artistic analysis. Hence the digital art opens up completely new topics, such as artificial intelligence, telepresence and telerobotics, databases, Internet activism, video games, narrative hypermedia environment, social networks, virtual worlds, etc. Cyber-space has been recognized as a new environment that can be artistically shaped and in which it is possible to achieve artistic actions in response to the existing social relations. Using new media, an artist rejects both the position of chronicler and critic of contemporary society. He becomes an active factor in creating a cyber-environment, while reinterpreting models of perceiving and understanding of online communication and web media.
