Text topic: Ethics of Media
Text author: Зоран Косјерина
This work tries to examine the principles and participants of new media activism in all its forms. In accordance with its scope, the questions that this work will try to answer are: whether the individuals in the new media perform their media activism in a professional and organized way and who are the new media activists, how to explain their number and motives. After distinction of all the most important strategies of the new media activism, some of the psycho-social interpretations of the strength and commitment of their participants are given (theory of Pro AMS revolution, Surovicky’s “the wisdom of the crowd”).