TRANSFORMATION OF ORALITY AND LITERACY IN INFORMATION CULTURE

Text topic: Philosophy of Media

Text author: Јадранка Божић

The main problem in the proposed work is determined by the detection of major changes in the relationship between orality and literacy in the modern information society and the enormous influence of the transformation these changes brought about in the globalizing social movements. Relation orality/literacy is treated as a current and lively question of today’s world, modern science and modern thought. By orality and literacy in a broader sense we understand such complex phenomena literary and linguistic, and cultural, especially in modern times when language, communication and information obtained decisive importance in social dynamics. It is important not to establish a sharp boundary between oral and written texts, for they differ only in their degree of oral / literariness aspects. Approach to this issue is in the interdisciplinary emphasis. In fact, this topic once a subject of study primarily of literature, linguistics and folklore is becoming now a major area of interest of anthropology, culturology, philosophy, sociology, media theory, psychology, economics and political science. The opposition of oral and written interferes with a number of other conceptual oppositions: anonymous/collective - individual, traditional - modern, rural - urban, mass - elite, popular/folk - scholarly, popular - artistic/artificial; sound - visually. The topic you are considering, or the relation of orality and literacy as part of a problem is the relationship of unfixed and fixed forms of human creative activity. Of course, orality is not only related to the unfixed and fixed forms of literacy. It is the very relationship of language change. For example, in electronic communication intertext works are a new form of orality. The boundaries between orality and literacy are increasingly deleted. New computer literacy re-introduced a richer, nonlinear forms of communication. Computer novel allows the reader to participate in its formation (in which consciousness is perceived oral). Literature has also returned to the ancient storytelling and oral tradition. The oral literature is by some of its features a hypertext.