TRANSMEDIA LITERACY IN THE SERVICE OF CULTURAL DEVELOPMENT

Text topic: Art

Text author: Јасмина Арсенијевић и Ана Милојевић

This paper considers changes caused by new technologies that enable an increasing participation of average Internet users in the field of cultural production. From the perspective of pyramidal participation, different forms of achieving user participation in culture are presented, according to the level of freedom they achieve, that is the structure of the relationships in participation. The main argument of the paper is that development of culture can be accelerated by increasing participation in cultural production. Accordingly, a link between participation pyramid and the competencies related to transmedia literacy is made, in order to point out the potential that transmedia literacy can have for enriching global culture.